Results matter
AI process automation & B2B Marketing – for entrepreneurs who want to make a real impact.

I don’t just build websites. I build growth engines.
Everything I do is aimed at giving entrepreneurs control over their time andresources. Technology is the tool to make your business more scalable, efficient, and profitable.
Learn more about how the Brixon Group helps businesses grow →
Your focus. My expertise.
I help businesses excel in three key areas that drive efficiency and give them a competitive edge:
B2B Marketing that works
Custom solutions designed not just to look good, but to make your business scalable
AI process automation
AI based & automated systems that free up your time for high-level decisions.
AI coaching for B2B businesses
Trainings and seminars for employees and decision makers.
+15 years
Experience in B2B marketing & development.
+50 trainings
Succesful trainings held in the area of AI & B2B marketing.
+10€ millions
Managed Ad-Spend in B2B throughout my career.


I’m Christoph Sauerborn, CEO of the Brixon Group and Brixon AI. I know what it’s like to run a business and balance growth with daily operations.
I studied Mechanical Engineering at RWTH Aachen University and cut my teeth at Bosch in factory digitalization and automation. But I didn’t stop there: I founded a software company that prepared factory data for AI and made process automation possible at scale in critical infrastructures. Built it, scaled it, sold it.
While others were still debating whether AI was real, I was already deep in the trenches. I’ve seen what works in the real world – and what’s just expensive noise. Oh boy, what a ride the last years have been!
Here’s what I learned: most companies are drowning in quarterly pressure while trying to stay ahead of the curve. That’s exactly why I founded my companies. I don’t just give advice from the sidelines. I’ve been where you are – building, scaling, failing, succeeding.
My approach? Cut through the hype and deliver results that actually matter to your bottom line. And by the way: very often it’s the boring use-cases that bring the biggest effect. So stop looking at LinkedIn influencers telling you about fancy AI systems. Most of them are nothing but a fluff.
The Blog
Practical strategies you can implement now.
Stay informed and learn how to leverage AI and other process automation to scale your business.
Inhaltsverzeichnis Die KI Tool Build vs Buy Entscheidung: Warum sie
Inhaltsverzeichnis Warum Spezialisierung durch Automatisierung der Schlüssel zum Erfolg ist
Inhaltsverzeichnis Warum das klassische Agenturmodell 2025 ausgedient hat KI-Partner vs.
Inhaltsverzeichnis KI-Transparenz: Warum Ehrlichkeit dein stärkster Wettbewerbsvorteil ist Die Psychologie
Inhaltsverzeichnis Warum Future Skills jetzt über Erfolg oder Scheitern entscheiden
Inhaltsverzeichnis Warum klassische Agenturen an ihre Grenzen stoßen SaaS-Prinzipien für
Inhaltsverzeichnis Das Problem mit linearem Denken in der KI-Ära Flywheel
Inhaltsverzeichnis Warum klassische KPIs bei KI-Flywheels versagen Die 5 kritischen
Inhaltsverzeichnis Warum klassische Agentur-Skalierung zum Scheitern verurteilt ist Der Mindset-Wandel:
Inhaltsverzeichnis Was ist das Flywheel und warum revolutioniert es Kundenbindung?