AI IS NOT
MAGIC. IT IS
ENGINEERING.
From Bosch factories to AI systems. Same principle:
Predictable inputs. Predictable outputs.
Current Metric
95%
of companies use AI incorrectly as a better Google search.
Christoph SauerbornCEO & Founder, Brixon GroupClaude Code Heavy User
01 — The Error
The "Intern" Trap
Treating AI like a chatty intern creates inconsistent results. You spend 2 hours correcting output that should have taken 10 minutes.
The System Solution
I apply industrial engineering principles to marketing. We build pipelines, not chats. We automate workflows, not just tasks.
02 — The Newsletter
2 CAPITAL
LETTERS
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